Global Crisis/Innovation Blog
Quarterbacks Can’t Bet on Games: Why Should CEO’s? Roger Martin Knows How to “Fix the Game”
By Shlomo Maital
Warning: This blog is long. If you are in a hurry, read the underlined parts for the essence.
Roger Martin is the most creative business school Dean today, as head of University of Toronto’s Rotman School of Management. He reshaped Rotman’s curriculum, to teach managers how to come up with new ideas rather than analyze old ones. Now, in his new book “Fixing the Game” *, he offers a simple persuasive solution for fixing the broken global financial system. Problem is, his solution is so radical it will never be adopted – ban stock options for senior managers, just as athletes are banned from betting on their sport (on their own teams, or ANY teams). Here is a brief, fascinating interview with Martin by BBC Global Business’ Peter Day.
On Integrative Thinking: “Integrative thinking is the capacity to (when faced with choice) NOT select either or , but rather CREATE a better answer than either or ‘or’, and believe that is your job. This becomes your perspective: My job is to create new answers, rather than choose among old ones with analysis. Is A or B good enough? If not, my sole job is to create C, totally new. .. CEO’s should ask, what should I be thinking about? Be in a different industry? Make a different product? Abandon current products?
On Apple: “Steve Jobs is willing, on an ongoing basis, to step back and ask, are we thinking about the business in the only way you can think about it? No, we’re not. We were a computer company. No longer. We’re now Apple. We think differently. Every organization should think this way. It goes back to the tension between mastery and originality. If Apple couldn’t master supply chains and bring together components from all over the world, its originality would be of no value. I think business tries to escape from the tension, seeks ‘masterful’, it is not enough. You need creation and originality as well as mastery.”
On the Insights from Industrial Design: “My interest in design was to bring the best of design education into management education. Design throws at students one design challenge after another. Students get good at creating what does not now exist. In Business Schools students analyze what DOES exist, in case studies. Case studies constrain, create an artificial situation, exhibits contain all the day, come up with the answer somebody already though of. The method has some utility. It’s practice – but it’s not the real game.”
On his new book: My new book, Fixing the Game, means ‘repair the game’, and also ‘the game is being fixed, or rigged’, by managers and shareholders, at the expense of other stakeholders. The game is being run by those in the expectations game, not in the real game. It’s like football. There’s a real game, and there’s also an imaginary game, where people bet on the likely outcome of the game. The betting game, the expectations game, is the tail wagging the dog. What sports understands is that if you let the imaginary, the expectations game, run everything, you ruin the sport. In sport, players are not ALLOWED to bet on the game. In business, you MUST bet on the game and play the expectations game. In the past 35 years, we believed we should align the interests of management and shareholders by giving managers stock-based compensation.
You can date ‘fixing the game’ to 1976. It started with the most-quoted article in history, Michael Jensen, and William Meckling , ** ‘you have to align the interests of management and shareholders by giving managers stock options’, it made sense on the surface, written in 1976, but it has not worked out. [A short quote from the Jensen-Meckling article:
“The directors of … [joint-stock] companies, however, being the managers rather of other people’s money than of their own, it cannot well be expected, that they should watch over it with the same anxious vigilance with which the partners in a private copartnery frequently watch over their own. Like the stewards of a rich man, they are apt to consider attention to small matters as not for their master’s honour, and very easily give themselves a dispensation from having it. Negligence and profusion, therefore, must always prevail, more or less, in the management of the affairs of such a company.”]
[Maital: The ‘negligence and profusion’ blew up in 2007-8; they were a RESULT of letting CEO’s bet on the game, encouraging reckless short-term risk, not IN SPITE OF IT. The ‘real game’ is long run. The ‘expectations game’ is short run and is easy to manipulate. Let’s get management out of manipulation! And if you don’t believe ideas are powerful forces for good AND for evil – try to plough through the dense Jensen-Meckling article, in a mathematical academic journal, which changed the world!]
Roger Martin continues: “The ‘fixed game’ didn’t explode immediately. But what happened, the players in the game learned to “game” the game to their own benefits, to pay more attention to the ‘expectations’ game, they figured out, I’ll only make money if expectations about future performance rise, so the top managers talked to the analysts, then they said, I have to try to work on jerking up expectations quickly and then get out fast…before it crashes. It is not a stable system, it is getting more intense. “
“ Stop bonuses, and stock options? Yes! That is the answer! That would make a world of difference. It would be not unlike every organized sport, where you’re not allowed to both play and bet on the result. It would make a profound difference! The 1976 Jensen article had a real appeal, ‘they make more money, we make more money’ – the logic was far from wonderful in the end. ..At our school, Rotman, we want people to think how they think. They will be encouraged to think about this, and if they do that, they will go out into the standard world and do better! My ‘football’ metaphor helps me simplify and think about how to shatter the existing models that are not helping us at all.”
Here is how Adrianna Huffington, cofounder of The Huffington Post, summaries “Fixing the Game”: “Through his brilliant analysis of the National Football League (which will entrance even those who don’t follow the market), he shows us how we can get back to the real game of building for the present and the future. Fixing the Game is a must-read for all who care about business being a positive agent for change in the world. And that should be all of us.”
* Roger Martin. Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL Harvard Business Press: Boston MA 2011.
** Michael C. Jensen and William H. Meckling, ‘Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure,’ Journal of Financial Economics, Vol. 3, No. 4 (1976).









