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Global Crisis/Innovation Blog

Stressed Out? Hard to Make Ends Meet? There Is A Simple Answer: Kick the Money Habit

By Shlomo Maital

 The results of the American Psychological Association’s 2010 Stress in America survey are now out. *  The results compare a) the causes of stress yearly, from 2007 (pre-global-crisis) to 2010 (post-crisis, post-joblessness), and b) the physical symptoms of stress, yearly.  

  I am hugely surprised by the results (for reasons way different than the APA).  Despite the earthquake of the financial crash, recession, loss of jobs, loss of homes, foreclosures,  Lehman Bros., etc. – Americans are stressed by the same things in 2010 as they were in 2007, with insignificant differences.  And the symptoms caused by stress also remain the same. 

    Here are the results:   In order of importance for 2010:  76% are stressed by money issues (73% in 2007), 70% by work issues (74% in 2007 !);  58% are stressed by family issues (60% in 2007).  The results of stress:  45% show irritability or anger (50% in 2007), 41% show fatigue (51% in 2007 !), 38% lack of interest or energy (45% in 2007), and 36% feel nervous or anxious (44% in 2007).  Surprisingly: 24% in 2010 showed NO symptoms of stress, compared with only 16% in 2007. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I have a modest suggestion.  If money is a cause of tension, and so is work (working at jobs we don’t like, so we can earn money and spend it on things we don’t need),  why not tackle the issue head on?  Kick the money habit.  Start to reduce your spending.  Cut it by 10 per cent (of course, on discretionary items) this month. See how you feel.  If you feel OK, do the same in six months. Make it like a permanent diet – not a one-time crash that leads to weight gain almost at once, but a permanent change in behavior, a GRADUAL one.  Attack the primal cause of tension  by learning to do with less money, almost as addicts kick the drug habit by doing without it, cold turkey.  

    What, you say, will happen to the economy if everyone starts doing this? We’ll have a Depression to end all depressions.

    Not at all.  The capital markets will be awash with savings.  The money will be borrowed and used to build infrastructure, technology, education, environment, alternate energy.  We will replace spending (selfish and self-defeating, for those now alive) with investment (selfless, for those who will live in future).  We will all feel much better.  Over time, we will work at jobs we love rather than jobs we work at, for the paycheck.  And then, man, will that APA stress survey take a hit!  

* APA Monitor Jan. 2011, pp.60-61.

 Innovation Blog

Hope for Alzheimer’s: Simply Collaborating Can Become Radical Innovation!

By Shlomo Maital

  

 

 

 Left: normal brain. Right: Alzheimer’s

 

As populations age in Europe, America and Japan, Alzheimer’s becomes a problem of immense dimensions.  Some 5 million Americans suffer from Alzheimer’s, many over the age of 75.  The growth rate is 10 per cent, meaning the number of those with Alzheimer’s doubles every seven years!    Japan has relatively fewer cases, but Europe may soon rival America.

  So far, research on Alzheimer’s has followed the standard scientific research model – small teams of scholars apply for competitive grants, and seek the genome evidence linking certain genes with Alzheimer’s.  This model has produced relatively disappointing results.

   Three years ago, according to the New York Times, Gerald D. Schellenberg, U. of Pennsylvania, went to the National Institutes of Health (main funding agency for medical research) with a major complaint.  He said:  Genome-wide association studies or GWAS’s (associating genes with Alzheimer’s) are not getting results, because each study does not have enough subjects.  To establish that a certain gene leads to a, say, 10-15 per cent predisposition to Alzheimer’s requires a big sample.  GWAS’s don’t have that.    

     Schellenberg acted.  He started to gather data, painstakingly calling up all those who had done small-scale GWAS’s, asking for the data. “I spent a lot of time being nice to people on the phone”, he recalls.    He wanted data for 50,000 people.  The magnitude of Schellenberg’s  research is staggering:  A million genetic scans on every person in the sample, times some 50,000 people, or 50 trillion genetic scans!  He got what he wanted. Nearly every Alzheimer’s researcher in the U.S. cooperated.    (A similar effort was underway in Europe, led by Dr. Julie Williams, at Cardiff Univ., Wales).   The American and European groups are now about to pool their data.

   Results?  Five new genes have been shown to cause a small predisposition to Alzheimer’s. The significant is not in early testing for those genes, but rather, what those genes do can lead to clues about the biological causes of Alzheimer’s – apparently, related to cholesterol.   

     Does cholesterol gum up our brains, like it gums up our arteries?  Stay tuned!

    Meanwhile, Schellenberg has shown that those who integrate existing knowledge can be radical innovators, just like individuals who make breakthrough discoveries. 

* Gina Kolata, “New studies identify genes tied to Alzheimer’s”,  Global NYTimes, April 4, 2011, p. 7.

 

Global Crisis/Innovation Blog

Parag Khanna Knows How to Run the World: From Medieval Disorder to a New Renaissance

By Shlomo Maital

  

 

Parag Khanna is Director of the Global Governance Initiative at the New America Foundation, and is an Indian-American and author of best-selling books.  His latest book is:  How to Run the World: Charting a Course to the Next RenaissanceParag’s main argument?  The world today is in disorder, much as it was in medieval times, with no country or city-state able to dominate or exert global control.   This book extends Khanna’s first book, The Second World, which was about  the disorder stemming from a multi-polar no-superpower world.  In this book, according to Publisher’s Weekly, Khanna claims “the “American Century” is over. …we are in for a fractured, fragmented, multi-polar  world, a new Middle Ages of decentralized power where “corporations, powerful families, humanitarians, religious radicals, universities, and mercenaries are all part of the diplomatic landscape.”   Here is an excerpt of Khanna’s own words, from an interview with Washington Notes blog

  “Instead of a world of just great and lesser powers, the emerging landscape looks a lot like the Middle Ages of a millennium ago. That was the last time in history when, like today, both East and West were powerful at the time same time. Song dynasty China invented paper money (of which they have plenty today!), the south Indian Chola empire ruled the seas from East Africa to Indonesia, the Arab-Islamic community was at its peak as the Abbasid caliphate stretched from Andalusia in modern day Spain to Central Asia, while the Holy Roman Empire marked an uncertain and unstable period in Europe.  The aftermath of the Crusades was a crucial turning point in history when Europeans began to focus on commerce to acquire commodities and spices, prompting voyages of discovery that created the first global trading system. Banking houses in Europe rose to finance long-distance naval expeditions, which were aided by the invention of the compass. Travelers such as Italian Marco Polo and the Moroccan Ibn Batutta covered tens of thousands of miles by land and sea, deepening understanding between East and West. Globalization was thus taking place on economic, strategic, and cultural levels just as it is again today. It’s also interesting that the participants in globalization were cities, corporations, churches, guilds, mercenaries, universities and humanitarians—very much like today.    America’s footprint in the world is much greater than that of its government alone.  American companies spread financing, technology and management know-how around the globe, American universities have set up campuses across the Middle East and Asia to educate the next generation of leaders, and American citizens and charities are the most generous in the world. So America needs to stay open and engaged in the ways that have made it the most respected leader in decades past. Where America builds relations among citizens and not just governments, such as with Europe, Japan and India, alliances are much more long-lasting and stable.”

    How will this new Renaissance occur?  The last Renaissance occurred when enlightened leaders liberally funded artistic creativity.  This Renaissance will occur when the real powers in today’s world, global corporations, become aware of their obligation to the wellbeing of the world, the planet, the environment, not solely their own stockholders, and act together to make the lives of ordinary people, and future generations, significantly better. 

Global Crisis/Innovation Blog

A Thousand True Fans:  YOU Can Do It!

By Shlomo Maital

 

  

 

 

 

 

By chance, I encountered a blog with a clever title and a powerful point.  [www.kk.org/thetechnium/].  Here is the main point:

   There are two places innovators look for ideas. One is the ‘long tail’ – esoteric niche markets, on the long largely-unoccupied tail of the normal curve.  The density of users and buyers here is too low to support life, generally.  The second is the fat middle, where ordinary people reside.  Here, competition is fierce, advantages lie with incumbents and habit dominates (ever try to get people who love vanilla ice cream to try chocolate?). 

    The alternative, suggests the author, is to find 1,000 “true fans” (defined as people who will buy anything and everything you produce).  Here is the calculation:

    If a True Fan will spend one day’s wages per year supporting what you do, that comes to:  1,000 x $100 equals $100,000.  Presto – you have a business!

    If you are patient, if you add one true fan a day, it will only take you three years to build a real business.   But, you have to maintain contact with your True Fans.  Web 2.0 and 3.0 enables that.  And, the circle of True Fans is surrounded by Lesser Fans, who sometimes will buy what you sell. 

    You don’t need a hit to survive, says the author.  There is a place in the middle, not the fat middle, and not the long tail.  An ‘artist’ can aim for this spot, but I will add:  ON ONLY ONE CONDITION!  Be sure you are passionate about the offering you are making to your true fans.  If you are not, then you are doing it only for money, and that means YOU yourself are not a true fan, so you can’t expect a thousand others to  be one.   

Global Crisis/Innovation Blog

Quarterbacks Can’t Bet on Games: Why Should CEO’s? Roger Martin Knows How to “Fix the Game”

By Shlomo Maital

 Warning: This blog is long.  If you are in a hurry, read the underlined parts for the essence.    

 

 

Roger Martin is the most creative business school Dean today, as head of University of Toronto’s Rotman School of Management.  He reshaped Rotman’s curriculum, to teach managers how to come up with new ideas rather than analyze old ones.  Now, in his new book “Fixing the Game” *, he offers a simple persuasive solution for fixing the broken global financial system.  Problem is,  his solution is so radical it will never be adopted – ban stock options for senior managers, just as athletes are banned from betting on their sport (on their own teams, or ANY teams).   Here is a brief, fascinating interview with Martin by BBC Global Business’ Peter Day.

On Integrative Thinking:     “Integrative thinking is the capacity to (when faced with choice) NOT select either or , but rather CREATE a better answer than either or ‘or’, and believe that is your job.  This becomes your perspective: My job is to create new answers, rather than choose among old ones with analysis.  Is A or B good enough? If not, my sole job is to create C, totally new.      .. CEO’s should ask, what should I be thinking about?  Be in a different industry?  Make a different product? Abandon current products?

On Apple:   “Steve Jobs is willing, on an ongoing basis, to step back and ask, are we thinking about the business in the only way you can think about it?  No, we’re not. We were a computer company. No longer. We’re now Apple. We think differently.   Every organization should think this way.  It goes back to the tension between mastery and originality. If Apple couldn’t master supply chains and bring together components from all over the world, its originality would be of no value.  I think business tries to escape from the tension, seeks ‘masterful’, it is not enough. You need creation and originality as well as mastery.”

On the Insights from Industrial Design:   “My interest in design was to bring the best of design education into management education. Design throws at students one design challenge after another. Students get good at creating what does not now exist. In Business Schools students analyze what DOES exist, in case studies.  Case studies constrain, create an artificial situation, exhibits contain all the day, come up with the answer somebody already though of.  The method has some utility.  It’s practice – but it’s not the real game.”

 On his new book:  My new book,  Fixing the Game,  means ‘repair the game’,  and also ‘the game is being fixed, or rigged’,  by managers and shareholders, at the expense of other stakeholders.  The   game is being run by those in the expectations game, not in the real game.  It’s like football. There’s a real game, and there’s also an imaginary game, where people bet on the likely outcome of the game.  The betting game, the expectations game, is the tail wagging the dog.  What sports understands is that if you let the imaginary, the expectations game, run everything, you ruin the sport.  In sport, players are not ALLOWED to bet on the game.  In business, you MUST bet on the game and play the expectations game.  In the past 35 years,  we believed we should align the interests of management and shareholders by giving managers stock-based compensation. 

      You can date ‘fixing the game’ to 1976.  It started with the most-quoted article in history, Michael Jensen, and William Meckling , **  ‘you have to align the interests of management and shareholders by giving managers stock options’,   it made sense on the surface, written in 1976,  but it has not worked out.  [A short quote from the Jensen-Meckling article:   

   “The directors of … [joint-stock] companies, however, being the managers rather of other people’s    money than of their own, it cannot well be expected, that they should watch over it with the same anxious vigilance with which the partners in a private copartnery frequently watch over their own. Like the stewards of a rich man, they are apt to consider attention to small matters as not for their master’s honour, and very easily give themselves a dispensation from having it.  Negligence and profusion, therefore, must always prevail, more or less, in the management of the affairs of such a company.”]

   [Maital: The ‘negligence and profusion’ blew up in 2007-8; they were a RESULT of letting CEO’s bet on the game, encouraging reckless short-term risk, not IN SPITE OF IT. The ‘real game’ is long run. The ‘expectations game’ is short run and is easy to manipulate.  Let’s get management out of manipulation! And if you don’t believe ideas are powerful forces for good AND for evil – try to plough through the dense Jensen-Meckling article, in a mathematical academic journal, which changed the world!]

   Roger Martin continues: “The ‘fixed game’ didn’t explode immediately. But what happened, the players in the game learned to “game” the game to their own benefits, to pay more attention to the ‘expectations’ game, they figured out, I’ll only make money if expectations about future performance rise, so the top managers talked to the analysts, then they said,  I have to try to work on jerking up expectations quickly and then get out fast…before it crashes.   It is not a stable system, it is getting more intense. “  

    “ Stop bonuses, and stock options?  Yes! That is the answer!  That would make a world of difference. It would be not unlike every organized sport, where you’re not allowed to both play and bet on the result.  It would make a profound difference!   The 1976 Jensen article had a real appeal,  ‘they make more money, we make more money’ – the logic was far from wonderful in the end.  ..At our school, Rotman, we want people to think how they think. They will be encouraged to think about this, and if they do that, they will go out into the standard world and do better!  My ‘football’ metaphor helps me simplify and think about how to shatter the existing models that are not helping us at all.”

   Here is how Adrianna Huffington, cofounder of The Huffington Post, summaries “Fixing the Game”:   “Through his brilliant analysis of the National Football League (which will entrance even those who don’t follow the market), he shows us how we can get back to the real game of building for the present and the future. Fixing the Game is a must-read for all who care about business being a positive agent for change in the world. And that should be all of us.”

* Roger Martin.    Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL  Harvard Business Press: Boston MA 2011.

 ** Michael C. Jensen and William H. Meckling, ‘Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure,’ Journal of Financial Economics, Vol. 3, No. 4 (1976).

 Innovation Blog

How Can Science Help Joe Blow Think (and Forgive)? Try “Kayfabe”! and Take It to The Edge

By Shlomo Maital

 

 Hulk Hogan, Pro Wrestler, kayfabe expert

 

Special thanks to intrepid NYT columnist David Brooks for spotting this.  The website The Edge organizes on-line symposiums around key questions.*   This year’s question was suggested by Princeton U. Professor Steven Pinker, a brilliant researcher of language and thinking.  The question was this:

James Flynn has defined “shorthand abstractions” (or “SHA’s”) as concepts drawn from science that have become part of the language and make people smarter by providing widely applicable templates (“market”, “placebo”, “random sample,” “naturalistic fallacy,” are a few of his examples). His idea is that the abstraction is available as a single cognitive chunk which can be used as an element in thinking and debate.

    WHAT SCIENTIFIC CONCEPT WOULD IMPROVE EVERYBODY’S COGNITIVE TOOLKIT?

  A “scientific concept” may come from philosophy, logic, economics, jurisprudence, or other analytic enterprises, as long as it is a rigorous conceptual tool that may be summed up succinctly (or “in a phrase”) but has broad application to understanding the world.

In other words:  What scientific finding could, if widely used, help ordinary human being Joe Blow think better, wiser, deeper? 

     There were 164 answers!  Many are superb.  You can click on all of them. I recommend those by Nobel Laureate Daniel Kahneman and behavioral economist Richard Thaler.  But the best is that of mathematician Eric Weinstein, “kayfabe”, from Professional Wrestling,  “an altered reality of layered falsehoods in which absolutely nothing can be assumed to be as it appears.  Such a system is known to exist and now supports an intricate multi-billion dollar business empire of pure hokum.”  Today journalism is largely ‘kayfabe’. So is much academic research. Once you know this, things become clearer, don’t they?  (The name comes from “Kay Fabian”, a false name used in collect calls to signal safe arrival at a destination).

    David Brooks, in his column, weighs in with one of his one.  I like it a lot. It is called the ‘fundamental attribution error’.  Its meaning?  In our endless quest to find meaning in life, humans desperately find causal explanations for behavior that assume purposeful reasoning, even when the behavior is random or generated by circumstances as a one-time event.  Put more simply: We attribute actions to people’s personalities, when the real cause is simply the circumstances surrounding them.  For instance: In the seminal experiment, by Jones and Harris (1967), observers attributed pro-Castro bias to speakers, even when told the subjects’ positions were originally determined by a coin toss. 

   How can we use attribution error?  Not everything we do is purposeful.  We do things that we must, not that we truly want.  Give people a break.  Forgive.  If that hoggy driver cut you off in the passing lane, maybe there was a reason other than his horrible evil personality.  Cut humanity some slack.  They usually deserve it.   And maybe, just maybe, reverse the bias.  Forgive people even more than they deserve, rather than less.  This might just create world peace. 

Global Crisis/Innovation Blog

Pigment Panic! A Lack of Tuxedo Black! Or, Any Color BUT Black!

By Shlomo Maital

  

 Tuxedo Black Ford..

 

In his famous 17th C. sermon, John Donne warned,  “never ask for whom the bell tolls; it tolls for thee.”  On Friday March 11, a powerful 9.0 magnitude earthquake and ensuing tsunami struck northern Japan, wreaking destruction and death and threatening a catastrophic meltdown of five nuclear plants in Fukushima.  The bell tolls out a message: A crisis in even the remotest parts of the world affects us all, and not just emotionally.

    Henry Ford once said famously that Model T buyers could have any color they wanted, provided it was black.  Today, Ford Motor Co. announces buyers can have any color they wish, provided it is NOT “Tuxedo Black”.  Why?   Pigment and paint factories in the northern prefectures of Japan have shut down, causing a global pigment panic and shortage of some key pigments. 

    Many car factories have told their buyers their orders will be delayed, or shipment of parts will be delayed, because of the northern Japan disaster.  

    A major culprit is the “just in time” philosophy of Japanese manufacturing.  In normal times, the idea is great – instead of warehousing huge stockpiles of parts, at high cost, organize the supply chain so the parts are delivered  ‘just in time’ – just as the hand of the assembler reaches out to grab them, and install them on the vehicle.  But when the delicate  ‘just in time’ system is disrupted, anywhere, the whole mechanism breaks down.

    Supply chain managers all know that ‘second sourcing’ is vital (having more than one source for key parts).  But not all of them practice it. 

     We are just now learning from Japan how loudly the bell tolls for all of us, everywhere, anywhere, when the bell tolls in any remote place in the world.  And the message is not just one of how humanity must care for everyone, but that globalization has created a highly delicate, sensitive system that easily breaks down.

     We can survive without Tuxedo Black Fords.  But China’s imposed scarcity of rare earth products is another more serious example.  In future, a breakdown of the complex delicate global ecosystem will wreak far greater damage.   

Global Crisis/Innovation Blog

America: Face the Brutal Facts:  Linking Libya, Shenzhen and the Congress

By Shlomo Maital

 

 

 Costly nuclear powered

 aircraft carrier  Nimitz

   There is a clear causal link between an on-line Harvard Business School Working Knowledge  publication issued today, a New York Times column by James Carroll, a former Catholic priest, and the US-led ‘no fly’ operation in Libya. 

   HBS Profs. Gary Pisano and Willy Shih, in Working Knowledge,   make the following arguments, that readers of my blog know well:   “There’s still a manufacturing base in the United States, and it’s quite large even though it’s a small percentage of the economy. But if things continue the way they’re going, I’m more doubtful. Manufacturing capability takes a while to erode. But the damage is almost irreversible; that’s the concern. So now is the time to be doing something about it before we get to the point where the answer is no. …. exporting manufacturing ultimately drains away American innovation.  That’s the heart of our argument. …For any individual company, it is often better, in the short or intermediate term, to outsource production to an overseas supplier. The company can buy manufacturing services at a much lower rate if it goes to China or elsewhere, depending on the industry.  But if everybody is doing that, you get a general erosion of the economy, which could lead to a decline in the standard of living.  One of the issues in developing a national economic strategy has been confusion with the term “industrial policy,” which has been anathema in Washington. “Industrial policy” involves some degree of central planning.  What we’re talking about is a discussion about strategic capabilities that need to reside within the country.  Unlike other nations, we don’t have a national economic strategy.  There’s this big debate about whether we should have one. My answer is absolutely yes.    If you look at the United States in the postwar period, there was a very strong national economic strategy around using science to drive economic growth. We created the National Science Foundation and the National Institutes of Health, among others, and the government invested dramatically in building a scientific and technical infrastructure needed to fuel growth. That was the national strategy, but it was not industrial policy. There’s an important need today for having a coordinated national strategy at the policy level.

    James Carroll argues: America can slash its defense spending to ‘only’ twice that of its nearest competitor – and still be a military superpower.  The savings in resources will be immense – the State Dept. budget is only $50 b., compared with a Pentagon defense budget  of $1 trillion ! And the Tea Party Republicans want to slash…the State Dept. budget.

    When France’s Sarkozy and Britain’s Campbell pressed for a ‘no fly’ zone operation over Libya,  the actual military operation was dominated by American aircraft and cruise missiles and still is, because, for example, America has eleven aircraft carrier battle groups, while no other country has more than one (Britain has none, because it has decommissioned its carriers, a few days before the Libya operation).   So, while foreign countries shape policy and use America’s military might to implement it, America pays the bills, which it can ill afford. Because today America desperately needs those ‘aircraft carrier’ investments to re-industrialize and bring home its manufacturing from Shenzhen to Schenectady.

  Those are the hard facts. Thanks to Profs. Pisano and Shih for again reiterating them.

   But, hello Congress? Hello, Obama?  Is anybody listening?

Global Crisis/Innovation Blog

Coffee, Facebook and Revolution

By Shlomo Maital

    Asmaa Mahfouz, Coffee..and Facebook

 

 

 

There is a surprisingly tight historical link between coffee, Facebook and revolution.  And it is not because people drink coffee while fomenting revolutions on their laptops.

    Coffee is over a thousand years old. It was allegedly discovered by an Ethiopian goatherd, who noticed his goats were especially lively after eating leaves and beans from a low shrub. He too tried it, the story goes – and the rest is history.

    On Jan. 18, Asmaa Mahfouz, a 26-year-old Egyptian woman, made a video urging citizens to demand their “human rights”.   The time and place of such demonstrations were coordinated on Facebook.  Earlier the same was done in Tunisia, a brutal dictatorship defeated by the boundary-free nature of Internet.  Facebook played equally important roles elsewhere, in Bahrain for instance, and continues to play this role in Syria and elsewhere. 

     But it is not widely known that the role of coordination and communication that Facebook filled in today’s Mideast evolutions was played 222 years ago, by …coffee.   Though discovered in Ethiopia, coffee was actually brought to Europe from South America.  Brazilian coffee, now a fourth of the world’s supply, originated with a few fertile stolen beans from Colombia.   Coffee became hugely popular in the 18th C. in Europe  as coffee houses spread. Europe sobered up – instead of drinking wine and beer in pubs, Europeans (including the British) began drinking coffee.   

    The French Revolution, culminating in the storming of the Bastille in July 1789, was planned and coordinated in meetings held in French coffee houses.  At the time, coffee tasted awful!  The beans were poorly roasted and boiled into a black sludge.  But – caffeine is caffeine…. And the French Revolution was driven by caffeine and the conversations held as it was being drunk.  Coffee houses and cafes were the Facebook of the French Revolution.

    The same is true of the American Revolution, in 1776.  The French middle class was inspired by the rebellious Americans, who had made tea the Tahrir Square issue.  When the British tried to tax tea bought by Americans, they dumped it into Boston Harbor. The Tea Party was led by a brewer named Samuel Adams – you can still drink his beer.   It then became patriotic to drink coffee.  In fact, Americans identified their political leanings (British loyalist vs. American rebel) by the beverage they drank in coffee houses.   

    The final part to this Facebook coffee story, the missing link, is a man named James Folger, who left Boston and went to California in the 1849 gold rush.  But he found gold not in ‘them thar hills’ but in coffee.  He roasted coffee beans, then ground and packaged them, and brought them up to the miners and sold them for gold dust.  Folger made more money than they did.  And Folger’s remains a major coffee brand to this day.

    The link?  Facebook’s headquarters, like many such startups, are on Pagemill Road, in Palo Alto, California, where 26-year-old Mark Zuckerberg has struck gold, after drinking endless cups of coffee late into the night while writing code.   So — coffee, Facebook, Revolution…the circle has closed.

Innovation Blog

Mercury: A Toast to Curiosity! (Cost: $445 m.!)

By Shlomo Maital

    

 

MESSENGER to Mercury

 

What’s the point??  Many ask this about America’s NASA (National Aeronautical and Space Administration) huge spending on space exploration. 

    Take, for instance, “Messenger” (Mercury Surface, Space Environment, Geochemistry and Ranging) mission to the planet Mercury.  It was first launched on Aug. 3, 2004, nearly seven years ago.  To reach Messenger with a sufficient payload, the ‘slingshot’ effect of gravity was used – Messenger did a zip around Earth, a zip around Venus (2006), another zip around Venus (2007), three ‘flyby’s’ near Mercury, and now at last, on March 18, Messenger entered Mercury’s orbit. 

   So what?  How will humanity benefit?

   Mercury is a very weird planet.  It’s the smallest and innermost planet of all and has the smallest axial tilt.   We know very very little about Mercury. But Messenger will soon fix that, as it begins mapping the planet.  Mercury is very very dense, partly because of its large iron core (similar to Earth’s).  It is very hot and also very cold, with temperatures ranging from minus 183 C. to plus 427 C., depending on whether the region faces the sun or is at the bottom of dark craters.  Its name comes from the Romans, who named it after the god Hermes, the speedy messenger god.   Mercury has ice and a highly varied terrain, with plains and mountains and craters.  And, Mercury has a magnetic field, like earth.  The Mercury year is 88 Earth-days, but its slow spin gives it a single day (sunrise to sunrise) of twice that, or 176 Earth days!   (Your working life on Mercury will thus be only about a couple of months).

   MESSENGER was expensive; it cost NASA (and the US taxpayer) $446 m., nearly half a billion dollars. In these days of fierce budget cutting, it is doubtful whether the U.S. Congress would have approved the Messenger project.  This is a shame.   NASA cooks up great stories about what we might learn from Messenger.  But the truth is, innovation and science are driven by curiosity, and sometimes, satisfying our curiosity is very expensive.  A society without curiosity, and without the ability and willingness to fund that curiosity with time, effort and money,  is without hope.

   So –let’s raise a toast to curiosity, and to Messenger, and to the mysterious hot-cold Mercury.  Let’s continue to explore wherever our curiosity drives us, because that is what makes us human, makes us creative – and makes life worth living.

Blog entries written by Prof. Shlomo Maital

Shlomo Maital

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